Netflix has said it will reach out to customers who have not watched anything on the on-demand video streaming service for more than a year, to find out if they are still interested in maintaining their subscription. Should they not hear back from the subscriber, they will cancel their membership.
Netflix said it had already started to notify people who have not watched anything for the 12 months since they become subscribers if they wished to keep their subscription. They have also reached out to people who have had no activity in two years or more.
“You know that sinking feeling when you realize you signed up for something but haven’t used it in ages? At Netflix, the last thing we want is people paying for something they’re not using,” the company said.
The company said that the inactive accounts, known as ‘zombie accounts’ in the industry, represent only a few hundred thousand users which is about less than half of 1 percent of its overall subscription base, which is already factored in its financial guidance.