Both Diamond and Rick Ross are both brand ambassadors of wine brand Luc Belaire. They linked up through their ambassadorial jobs where Diamond’s management proposed the idea for a collabo. Terms were met and it happened.
This is the first time an artiste from East Africa has collaborated with an A-list American musician. Diamond collaborated with Neyo last year but we all know that Neyo is no longer a big deal. However, the song still did very well.
It’s safe to assume that this collabo with Rick Ross will be a bigger success than anything he has ever done before. The video was shot in Miami, Florida back in October. It was initially scheduled to be released on December 1st but due to unavoidable circumstances, it dropped on 7th. The wait was worth it.